The idea
My vision was to produce an exciting, practical alternative to the everyday mug.
I wanted to bring people closer together, through good design.
My vision was to produce an exciting, practical alternative to the everyday mug. I wanted to bring people closer together, through good design.
The situation
Spending ten minutes of your day having a coffee break with friends or colleagues is essential for your mental wellbeing. It gives you an opportunity to share a feeling, an experience or your next big idea.
The challenge
The journey from the kettle to your favourite place should be hassle free. But often you are carrying more than one mug, a packet of biscuits and opening doors with your elbows. One of the challenges for the Buddy Mug was led by social design, the mug had to be innovative but also socially inclusive. I wanted the shape of the mug to be distinctive, beautiful, iconic on it’s own or as part of a set.
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